Generating a keyword portfolio is so much more than knowing your brand and products. It means putting in the work to better understand your digital ecosystem — what space you fill, who else is in that space, and who is above and below you in the SERPs. You also need to consider both competitor and semantic searcher…
Tag: SERP
How User Experience (UX) Can Impact Your SEO
User Experience (UX) is being touted as one of the most critical factors for effective SEO in 2021. With the average attention span of internet users seemingly decreasing by the day, and a generation that expects instant results, the speed and ease of navigation of a website are of utmost importance. In this post, we’ll be taking a…
Google: Duplicate Content is Not a Negative Ranking Factor
Google’s John Mueller clarifies a misconception about duplicate content, saying it’s not a negative search ranking factor. Having the same content repeated across multiple pages is not something that would cause a site to rank lower in search results. Mueller says it’s normal for sites to have a certain amount of duplicate content. Google’s algorithms…
8 On-Page Optimization Techniques That Google Hates
On-page SEO best practices are constantly evolving. Here are eight old-school SEO techniques that you should avoid – or else risk getting penalized.