Did you know that a website’s rank is greatly determined by the quality of the sites it is linked to? Essentially, the more quality backlinks your website has, the more chances it has for ranking. This is where link-building steps in. For purposes of excelling in search engine optimization (SEO), link building is a must. The approach and theContinue reading “The Ultimate Guide to Link Building in 2021”
Cyberattackers have turned to search engine optimization (SEO) techniques to deploy malware payloads to as many victims as possible. According to Sophos, the so-called search engine “deoptimization” method includes both SEO tricks and the abuse of human psychology to push websites that have been compromised up Google’s rankings. SEO optimization is used by webmasters to legitimately increaseContinue reading “Hackers exploit websites to give them excellent SEO before deploying malware”
Google’s John Mueller clarifies a misconception about duplicate content, saying it’s not a negative search ranking factor. Having the same content repeated across multiple pages is not something that would cause a site to rank lower in search results. Mueller says it’s normal for sites to have a certain amount of duplicate content. Google’s algorithmsContinue reading “Google: Duplicate Content is Not a Negative Ranking Factor”
Optimizing your website for traffic, revenue, and conversion is one of the most essential parts of SEO. In 2021, success means going beyond having a neat and glossy design that sometimes can be a hindrance in terms of how search engines view and crawl your website. Conventional flat site structures are always popular. But lastContinue reading “10 Ways Website Structure Can Affect SEO”
On-page SEO best practices are constantly evolving. Here are eight old-school SEO techniques that you should avoid – or else risk getting penalized.
Having an organic digital presence is essential to business success. Read on to learn how to measure, grow, and maintain it in search.
It’s high time for companies to reconsider a more integrated approach to deploying SEO with CRO. Here are three reasons why.
Over the past few weeks, I have been seeing some reports that Microsoft Bing is having their own indexing issues. Meaning, Bing is not indexing pages like it use to for its search engine. In fact, I am told Microsoft has confirmed the issue with CloudFlare engineers and it is on Microsoft’s side to fix.Continue reading “Microsoft Bing May Be Having Search Indexing Issues”
There is only one channel that beats search engines in terms of return on investment. And when search is combined with this channel, a supercharged ROI machine is created. That channel is the opt-in email list.
When you’re setting up or optimizing an ecommerce site, you’ve got tons of things to keep track of, like a business plan, pricing, photography, design, marketing.
If you just focus on writing unique product descriptions, you’ll put your ecommerce site well ahead of the competition.
Here are 20 reasons why you need unique product descriptions on your website.