Generating a keyword portfolio is so much more than knowing your brand and products. It means putting in the work to better understand your digital ecosystem — what space you fill, who else is in that space, and who is above and below you in the SERPs. You also need to consider both competitor and semantic searcher…
Tag: Keyword Research
How to Tell What Readers Want & Give It to Them
The O’Jays 1975 hit single “Give The People What They Want!” should be the theme song and guiding mantra of every dedicated content marketer. After all, the primary focus of content marketing done right (and SEO, for that matter) is creating comprehensive answers to the questions consumers ask to fulfill their every want and need. Similarly, the…
Social Signals Impact Rankings & 4 Other SEO Misconceptions
It’s 2021 and we can successfully launch a rocket into space, but we can’t stop the spread of misinformation on the internet. Even in marketing, there are things we’ve heard (and maybe even repeated) that qualify as misinformation — nuggets we took as gold to guide our SEO strategies at the time because everyone thought the same…